What do you think of Triumph underwear?

I need new underwear and I want to get a cool brand for once. I usually just get whatever, but I want to get something good. I live in Europe. I know they don't have Triumph in the US, I think they have it in Canada though. So I'm asking mostly Europeans. What do you think? Is Triumph cool or is there a better brand you'd recommend (same price range though). I also like Sloggi, but I don't know which one is better.